California Academy of Sciences NightLife Newsletters
Email newsletter layout and design
The California Academy of Sciences sends out weekly newsletters to market their Thursday night after-hours events which have a different theme each week. Since people tend to skim over newsletters (especially when they are sent weekly), I wanted to give the viewer something more than just a static image. So I created animated gifs to add a bit of movement to bring allure and playfulness. The challenge was to make sure they were somewhat scientifically accurate.
Credits: Rhonda Rubinstein and Jinny Kim (art direction)