826 Holiday Card 2015

Every year, the Pirate Store at 826 Valencia produces a letterpress holiday greeting card with proceeds going towards the educational non-profit. I worked with the store manager to create a card that was festive and non-denominational.

A few months before, I designed the campaign for the 826 Valencia annual fundraising event (Bookeaters' Bash) and had illustrated the Pirate Store mascot, Pasha the pufferfish. The store manager approached me with the idea of building off of the original illustration while incorporating snow globe elements. I then illustrated a surprised puffed up Pasha for the envelope to add a playful element.

Credits: Tracy Liu (design), Caroline Kangas (art direction), Dependable Letterpress (printing magic)